How to Get a Job in Digital Marketing in India? | Jobs in Digital Marketing for Freshers
The Future is Digital Marketing!
If you are wondering whether digital marketing has any scope in India then I will clear your doubts in the next few lines. Let’s start then!
First things first, when we talk about a new phase of digital marketing, we must understand if there’s any scope or need for it. So, first of all, let’s talk about India’s internet penetration. India has the 2nd largest number of internet users in the world.
Additionally, keeping the Covid19 situation in view, there will be almost 666 million active Indian internet users in India by 2023!
This is a clear indication that most consumers are shifting to the online marketplace. And, as consequence businesses are also shifting their focus from traditional marketing to digital marketing.
Well, here comes to light the need for Digital Marketing. Yes, businesses need to digitize. But, not all, or rather most business owners are not digital marketers, right?
So, in order to meet the digital needs of the new market, business owners need the help of experts who can provide them with their digital marketing services and help them thrive in their businesses online. And thus, the ever-increasing demand for digital marketing!
And, according to a Goldman Sachs report, the digital marketing career in the Indian internet industry alone will be worth Rs. 539 billion by 2024, which is thrice its current value!
Now that we have an idea about the need and scope for digital marketing in India 2021, let’s answer some questions like “how to get a job in digital marketing in India?” and “how to start a career in digital marketing in India?”
How to Get a Job in Digital Marketing in India?
(A Step-by-Step Guide on How to Start a Career in Digital Marketing in India)
So, do you want to join the digital marketing army too? Okay, then! I have a plan laid.
Shh!! For you only! Let’s get to it.
1. Know the ABCs of Digital Marketing
So, the very first thing that you need to know is that digital marketing is a term that consists of several tools and techniques. And, all these tools and techniques constitute separate niches of digital marketing or parts of digital marketing.
For instance, Search Engine Optimization (SEO), Google data analytics, Facebook Ads, Content Marketing, etc. are all different niches of digital marketing.
Now, the important thing to know is that each of these niches is independent of each other. So, you don’t necessarily have to be an expert at all of these different tools of digital marketing to build a career in this field.
This means you can choose to be an SEO expert, or a Facebook Ads manager, etc.
To learn more about each of these tools and techniques of digital marketing in detail, keep scrolling down the article!
2. A Great LinkedIn Presence is Vital
Try to focus on your LinkedIn presence and complete your profile. Make sure to add all the certificates and experience that you’ve gained.
Recommendations look great too!
Also, if you write blogs (to be discussed in the following points), share them on your profile.
Note: For freshers, I personally think you may not get that much exposure on LinkedIn but still I would recommend you to share more content on your profile.
3. Create your Website (For that Awe-Inspiring First Impression!)
As they say, the first impression is the last impression! So, consider this very important to both attract and retain clients.
The kind of effort you put into your personal work indicates your passion and competency. So, you can take advantage of this situation by creating a stunning website- both by its looks and at its performance.
Put that website into your resume with a hyperlink as it engages the attention of the employer. You can also check this article to create your own blog.
4. Master the Art of SEO
Learning SEO is very important to understand how to start websites that are both user-friendly and search engine-friendly. (The website that you will create for yourself will come in handy for this.)
Later, you can also apply these concepts to Google Ads and Facebook Ads campaigns too!
In simple words, without having a website/blog, you cannot learn SEO. This requires practical knowledge after testing many things.
5. Get a Certification in Google Ads
You can learn the skills required to manage Google ads from any source, but we’ll suggest Google only. It has enough resources to make you an expert through a single certification course.
Also, a Google Certification is always a good show-off to clients, ain’t it?
Do a certification if it is required otherwise for the learning purpose, I personally think Google and Youtube are the best free platform.
6. Become a Facebook Ads Expert
Being a popular social media platform, Facebook is important to run any social media campaign. As you learn Google Ads, it’s now time to move on to Facebook Ads specialization.
Believe me, as a digital marketer, most of your time will be spent running Facebook campaigns. So make sure you know every nerve of it!
7. Google Analytics Should be a “Piece of Cake”
Now that you have learned a lot on how to run campaigns and other promotions and strategies, you also need to be aware of measuring the performance.
One unique feature of digital marketing campaigns is that they are measurable.
You can analyze every aspect of your strategy and campaigns. And, you must learn to do that.
8. Start Freelancing or Get an Internship to Gather Experience
If you are a fresher in digital marketing, then I will suggest you apply for internships first. The benefit of an internship is that you will get to learn so much and that too on the employer’s budget.
Digital marketing campaigns involve allocating an expense budget. And, to practice that, it will be best to work on someone else’s project. Also, you might also get paid a stipend. (And, here’s how you can get a paid internship!)
Freelancing can also be a great opportunity to expand your skills and learn more before entering the corporate world.
And, also these internship and freelancing experience matters a lot when it comes to jobs. If you have got good experience and earned some great recommendations, then a golden job must be waiting for you.
9. Write & Publish Blogs
To improve your digital presence in the industry, you might have to publish blogs and articles relating to digital marketing. This will help clients notice you.
If you don’t have your own blog, then also it is not an issue! You can write guest posts on other blog sites too, build a great Quora profile, increase your Instagram following, etc.
10. Apply Actively for Jobs
The key to getting a job in digital marketing (or any job in general) is to apply to as many vacancies as you can.
Not just actively recruiting vacancies, but also enlist your credentials in various companies’ employee databases. So that they can call you whenever they require your services.
If you are still wondering, “How to get a job in Digital marketing in India” Then let me tell you the portals are filled with job opportunities.
Honestly, from my personal experience, I can say that it won’t be that difficult to get an entry-level job in digital marketing. This is because job portals are flooded with digital marketing career opportunities.
So, all you have to do is APPLY for them!
11. Practice your Skills on different Digital Marketing Tools
Although you can start your career by entering into any specific branch of digital marketing, as you climb up the ladder, with time, you need to learn and develop skills to use several other tools and techniques too.
If you tend to be a digital marketing manager, that would mean that you will be the center of all decisions, whether it is SEO, or Facebook ads, or content.
So, try and practice your skills on as many varied tools as possible. Try to mention some famous tools like Ahrefs, Semrush, Ubersuggest, etc in your resume after getting some knowledge about these tools.
12. Keep Learning & Updating your Knowledge!
From what I’ve learned through my XX years of experience as a digital marketer, I believe digital marketing is one of the most dynamic industries today.
New changes are updates are brought in each new day. And, if you are not ready to cope with these changes, then you might not stand the opportunity to expand your career. One tiny change can turn your whole strategy upside down.
But, it would not be that big of an issue if you are regularly updating your knowledge. I think a part of this job is to keep learning continuously.
Follow the blogs like searchenginejournal.com, searchengineland.com, etc. to get knowledge on digital marketing updates.
What are the Best Digital Marketing Courses in India?
So, you’ve decided to have a career in digital marketing, right? But, how are you going to learn these skills, huh?
Well yes, the obvious answer is YouTube and Google. But, are you aware that you can enroll for a course in digital marketing, that too online?
So, we are going to suggest to you the most popular and most talked-about course in India- the Udemy Digital Marketing course! This is one of the best-selling online digital marketing courses in India with over 6 lac students enrolled!
The best part is that this course will teach you 12 different tools and techniques of digital marketing- from Social Media Marketing to SEO to Email to Facebook Marketing to Analytics & much more!
Well, if you don’t believe us, then maybe you’ll believe Ankur Warikoo (Cofounder, Nearbuy). Yess!! The Ankur Warikoo also personally refers to this course to freshers who want to learn digital marketing and have a successful career.
So, what are you waiting for now? The ticket to begin your journey is right in front of you. We say, grab it now!
Career Opportunities in Digital Marketing in India
Jobs in Digital Marketing for Freshers
Like I said earlier, digital marketing is not a concept that is based on knowledge of any one particular topic. It revolves around knowledge of several concepts and skills. Likewise, you can make a career in any of the several niches of digital marketing.
These different niches come with different job responsibilities and require varied skill sets. If, as a fresher, you are not competent in all of these niches, then you have the option to have a niche-specific career too!
For instance, say you are a fresher and you are an expert in only Google Ads management. Now, this does not mean that you have to wait until you learn other digital marketing tools and techniques to start a career in digital marketing in India. But, you can rather start your career as a Google ad or SEM executive.
So, here’s the list of Career Opportunities in Digital Marketing in India 2021.
1. Google Ads Executive/SEM Executive
The role of a search engine marketer involves creating search engine campaigns and other paid ads across all search engines and display networks. For this job, along with great analytical skills, you also require some technical skills including a basic understanding of codes and web designing (not always required).
Also, the key responsibilities of an SEM executive are not limited to creating search engine campaigns to achieve maximum ROI.
But, it also extends to measuring, analyzing, and reporting the analytics and campaign performance. Then, you also have to be responsible for the management of the campaign budget and determine monthly costs.
The experience that you will gather through this job will open wide career options for you in the future. And hence, it is one of the best jobs in digital marketing for freshers.
2. Social Media Executive/Social Media Marketing (SMM)
If you are looking for digital marketing jobs with no experience, then SMM is something that you might want to consider.
The role of a social media marketing executive is to plan and execute overall social media marketing campaigns for a company.
Further, you may have to create a liaison with the content team to ensure positive engagement and quality content for the campaigns on all social media platforms.
Also, you have to team up with the Marketing and PR teams to share the analysis of the campaigns.
3. SEO Executive
As the name suggests, the role of a search engine optimization executive is to increase a website’s traffic and make it rank on Google’s first page.
To start a career as an SEO executive, you need to have good knowledge of keyword research, SEO copywriting, and the ever-evolving algorithms of search engines.
The excessive demand for SEO specialists makes it one of the highest-paying digital marketing career paths in India
4. E-Mail Marketing Executive
One of the several ideal jobs in digital marketing for freshers is email marketing.
The role of an email marketing executive is to connect with customers through email campaigns and keep them informed about the new products or events of a company.
It involves identifying the target clients for a business, maintaining a database, and then creating a customized campaign to suit their needs.
For this job, you require some technical hands-on experience in HTML and marketing automation software like Mailchimp, Getresponse, etc. Furthermore, you also require excellent writing and communication skills.
5. Content Marketing Executive
Content marketing is an ideal profile if you are looking for digital marketing jobs with no experience.
A content marketing executive’s role is quite similar to that of an SEO executive’s like conducting on-site and off-site analysis, keyword research, link building, etc.
Although, it further extends to creating, improving, and maintaining a company’s content across all media platforms and providing prime quality content that complies with the SEO demands.
So, you need creative writing, and communication skills to be able to perform this job.
6. Web Development Executive
Web development executives are responsible for how a company’s website looks and functions.
Now, although this is one of the highest paying digital marketing career paths in India for freshers, you still need training and practical experience in programming languages and databases such as HTML and CSS, to apply for this job.
Since a web developer has to work closely with clients, one should also possess great communication skills.
What is the Average Digital Marketing Salary in India?
As I said, there are a lot of niches in the digital marketing arena. And, it is up to you to find your best fit. Before you start dwelling into the details of any of these niches, first let’s have a look at the average salary they can offer to you in India.
So, here’s the list of Average Digital Marketing Salary in India based on the specialty profile.
|Digital Marketing Profile||Average Salary (in rupees)|
|Search Engine Optimisation Specialist||2.5 lac p.a.|
|Web Developer||3 lac p.a.|
|Search Engine Marketing Specialist||3.5 lac p.a.|
|Paid Media Specialist||3.6 lac p.a.|
|Marketing Automation Specialist||5.7 lac p.a.|
|Content Marketing Specialist||4.7 lac p.a.|
|Digital Marketing Specialist||3.4 lac p.a.|
|Data Analyst||4.4 lac p.a.|
|Social Media Marketing Specialist||3.4 lac p.a.|
|Pay-Per-Click Analyst||3.3 lac p.a.|
Is Digital Marketing a Good Career in India?
We believe that we’ve been able to answer your question, “How to Get a Job in Digital Marketing in India?”
So, now to conclude the entire talk, I would love to answer this question, “Is Digital Marketing a Good Career in India?”
Well, the clear-cut answer to this is YES. And, if you are still not sure about the trend of digital marketing and its importance, then let me make one more try. How about a simple economics lesson? Yes!
So, here’s what the law of demand states. The price of a commodity is directly related to its demand and inversely related to its supply. So, prices increase when the demand is more than the supply.
Now clearly, the demand for digital marketers is way more than the current supply, hence the clients are ready to pay hefty prices to fulfill their digital marketing needs. This means, becoming a digital marketer is going to pay you really well!
Let us know in the comment section below what you think of this article. Was it helpful to you? And, what career should we discuss next?
Also, if you have any queries related to this article, feel free to ask us. We are happy to help you!